Using Figure K.4, what is the rectilinear distance between the dean's office and the opposite corner of this great space, area 8?

Which of these is NOT a reaction hoped for by a marketer?

A. The entire experience would cause the customers to repurchase in the future B. The customer forget about the product C. The product or service exceeds customer expectations D. The customers will tell others about the product through positive word of mouth

The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________

A) parity B) difference C) conflict D) weakness E) presence