Under a less-than-freehold estate the holder does not have a title to the property. A less-than-freehold estate is a leasehold estate. A leasehold merely gives possession and use of the property, not title.

Because Laurence did not know companies sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident, he paid almost $4,000 to have his dog's broken hip replaced. Once he discovered that such a product existed, what did he perceive the insurance to be?

a. a diffusion b. an innovation c. a product diversification d. a market laggard

What is the difference between product placement and branded entertainment? Identify the key factors influencing the effectiveness of both product placement and branded entertainment

What will be an ideal response?