Because Laurence did not know companies sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident, he paid almost $4,000 to have his dog's broken hip replaced. Once he discovered that such a product existed, what did he perceive the insurance to be?

Which of the following is NOT true about demographics?

A) Demographics are quantifiable characteristics about consumers. B) Demographic data are particularly easy to obtain and useful for statistical analysis. C) Marketers can often categorize consumers along a number of factors. D) Businesses can be classified demographically. E) Demographic information focuses on consumers' values, attitudes and lifestyles.

The following have had to make their facilities accessible to the handicapped:

a) health clubs b) schools c) night clubs d) a&c e) all