Cognitive learning theory suggests that ________
A) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment
B) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
C) most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
D) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
E) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
A
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Which of the following causes sampling error?
A) the method of sample selection B) the size of the sample C) the method of the sample selection and the size of the sample D) miscounting and other clerical errors E) the size of the sample and clerical errors
When planning a marketing or sales message, which is the first step of the process?
A) Identifying the product or service to sell B) Analyzing the competition C) Identifying key selling points D) Assessing audience needs E) Anticipating objections