When planning a marketing or sales message, which is the first step of the process?
A) Identifying the product or service to sell
B) Analyzing the competition
C) Identifying key selling points
D) Assessing audience needs
E) Anticipating objections
Answer: D
Explanation: D) As with every other business message, successful marketing and sales messages start with an understanding of audience needs. Depending on the product and the market, these can range from a few functional considerations (such as the size, weight, and finish of office paper) to a complicated mix of emotional and logical issues (all the factors that play into buying a house, for example).
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Indicate whether the statement is true or false
Since your first birthday, your grandparents have been depositing $1200 into a savings account on every one of your birthdays
The account pays 6% interest annually. Immediately after your grandparents make the deposit on your 18th birthday, the amount of money in your savings account will be closest to ________. A) $37,086.78 B) $22,252.07 C) $44,504.14 D) $51,921.49