Which of the following perspectives of the balanced scorecard focuses on the increase of company profits through increasing revenue growth and productivity?
A) financial
B) customer
C) internal business
D) learning and growth
A
Business
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The primary criterion for choosing which web metrics are required to measure effectiveness is:
a. the metrics that are available from the server logs. b. the objectives of Internet marketing. c. the ability of web metrics firms to provide the necessary data.
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What is meant by the phrase “build perceptual bridges, not walls?”
What will be an ideal response?
Business