The primary criterion for choosing which web metrics are required to measure effectiveness is:

a. the metrics that are available from the server logs.
b. the objectives of Internet marketing.
c. the ability of web metrics firms to provide the necessary data.

B

Business

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An advantage of impairment testing is that:

A) it identifies employees who are impaired for reasons other than drug use. B) it covers on and off-duty behavior. C) it has a lower blood alcohol level standard than most states. D) it is conducted by a police officer, thereby relieving the company of liability.

Business

A research project costs $80,000 . Selling price is $30.00 and variable costs are $20.00 . What is the break even point to cover the costs of the research?

Business