Corporations often use advocacy advertising to express their views on controversial issues
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Corporations often use advocacy advertising to express their views on controversial issues. Advocacy advertising is typically used to safeguard against negative consumer attitudes and to enhance the company's credibility among consumers who already favor its position.
Business
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Mr. Booth owns the local Ford dealership and recently filmed an advertisement where he talks about the deals consumers can obtain at his dealership. For this type of ad, Mr. Booth is which type of endorser?
A) celebrity B) CEO C) expert D) typical person
Business
A trade incentive involves the retailer performing a function in order to receive an allowance
Indicate whether the statement is true or false
Business