________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

A control mechanism for making sure the right people do the right things at the right time is called hierarchy of authority or ______.

Fill in the blank(s) with the appropriate word(s).

Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores to create a multi-faceted experience for shoppers

The company decides to enter into deals with two well-known retailers — The Beanery and Creamy Creations. As stipulated in their respective contracts, The Beanery and Creamy Creations cannot enter into the same type of agreement with any other candy retailers. All three companies will enjoy greater sales, and ultimately profits, from the arrangement. This is most likely an example of a(n) ________ marketing system. A) direct B) administered vertical C) corporate vertical D) contractual vertical E) horizontal