Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores to create a multi-faceted experience for shoppers
The company decides to enter into deals with two well-known retailers — The Beanery and Creamy Creations. As stipulated in their respective contracts, The Beanery and Creamy Creations cannot enter into the same type of agreement with any other candy retailers. All three companies will enjoy greater sales, and ultimately profits, from the arrangement. This is most likely an example of a(n) ________ marketing system.
A) direct
B) administered vertical
C) corporate vertical
D) contractual vertical
E) horizontal
E
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Provide an example of how data helps advertisers identify consumers and send narrowcast messages
What will be an ideal response?
Bond purchased a painting from Wool, who is not in the business of selling art. Wool tendered delivery of the painting after receiving payment in full from Bond. Bond informed Wool that Bond would be unable to take possession of the painting until later that day. Thieves stole the painting before Bond returned. The risk of loss:
a. Passed to Bond at Wool's tender of delivery. b. Passed to Bond at the time the contract was formed and payment was made. c. Remained with Wool, because the parties agreed on a later time of delivery. d. Remained with Wool, because Bond had not yet received the painting.