Provide an example of how data helps advertisers identify consumers and send narrowcast messages
What will be an ideal response?
Examples may vary. One example from the text indicates Twitter can be used to identify Twitter users who are football fans based on whether the individual follows football teams/players/ commentators or recirculates messages from those sources. Other examples may include mobile advertising, cable advertising, or advertising from online marketing that takes advantage of cookies and GPS tracking.
You might also like to view...
The Research Committee is going to put together a work plan.
What will be an ideal response?
In monitoring sales in market tests, it is important to recognize that a large percentage of first-year factory sales represents:
A) sales to final customers. B) one-time stocking up by channels of distribution. C) increased growth of the product category. D) increased growth of the product type.