What phrase describes the process of using verbal and nonverbal messages to generate meaning with audience members?

Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that

Aristotle referred to as A. ethos. B. logos. C. demos. D. pathos.

While discussing the enormous number of high school drop outs, James observed

that our larger cities exhibit the highest rates of dropouts per capita. He noted that in New York City and Los Angeles alone, more than 35,000 students dropped out of school in 2008 . His use of the actual number of dropouts constitutes a use of _____. A) descriptive statistics B) inferential statistics C) the median as the average D) the mode as the average