The choice of whether to follow a global model or a multinational model is decided by comparing the
A. Pressures for global integration to the pressures for local responsiveness
B. Success of global competitors in each strategy
C. Costs of producing in separate facilities to the costs of producing in a single facility
D. Tastes and preferences of consumers in varying countries where you intend to compete
E. Need for product differentiation across international borders
A. Pressures for global integration to the pressures for local responsiveness
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Which of the following is true of business marketing on the Internet?
a. Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption. b. Social media is no longer used to market content in the form of e-mail newsletters and videos. c. Determining a target market is easy in business marketing ever since social media has gone mainstream. d. Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.
Which of the following is the statement of how a business intends to achieve its marketing objectives?
A) business vision B) business mission C) marketing mix D) marketing strategy E) marketing audit