Which of the following is true of business marketing on the Internet?
a. Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption.
b. Social media is no longer used to market content in the form of e-mail newsletters and videos.
c. Determining a target market is easy in business marketing ever since social media has gone mainstream.
d. Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.
ANSWER: a
Business-to-business (B-to-B) marketers are behind their business-to-consumer (B-to-C) counterparts in social media adoption. Some B-to-B marketers believe that social media are not as useful to them as they are to B-to-C marketers.
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