The key purpose of social media metrics is to ________

A) determine social media opinion leaders
B) analyze mobile device usage
C) search consumer purchasing activity
D) measure social media's ROI

D

Business

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The third level of ethics is checking if a behavior:

A) Is fair B) Is legal C) Affects your conscience D) All of the above E) None of the above

Business

"Look and feel" copyright infringement lawsuits are concerned with:

A) the distinction between tangible and intangible ideas. B) the distinction between an idea and its expression. C) using the graphical elements of another product. D) using the creative elements of another product. E) violation of a monopoly on the ideas behind a product.

Business