How are technological devices such as digital video recorders (DVRs), TiVo, and iPods having an effect upon advertising in the television industry?
What will be an ideal response?
Television reviewers who have DVRs and/or TiVo have the ability to skip over ads. The number of such devices in U.S. households is on the increase. Consumers are more frequently using iPods, video on demand, and their personal computers to watch television shows. This makes it more difficult to reach consumers through traditional network television ads. These trends, combined with the growing number of media outlets, have led marketers to scale back on pricey mass market campaigns and increase spending on alternative media, such as online, mobile, and out-of-home.
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Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company's products with ________
A) sales prospecting B) department quotas C) sales quotas D) sales incentives E) sales contests
The current ratio is a more strict measure of liquidity than the quick ratio
Indicate whether the statement is true or false