Aristotle suggested in his Rhetoric that speeches that reveal "knowledge and sound thinking" are

Wayne was happy when his organization won a grant for a major government project. He called a journalist of a local newspaper several times asking for the news to be covered by the newspaper. Wayne really should

a) avoid being desperate. b) have a plan. c) be more confident. d) be polite.

The primary goal of the news package lead-in is to

a. entice the listener to stay tuned b. assist the anchor in priming the audience about what they’re going to hear c. start your story off so the rest of the details follow d. let the editor know what the story is about