________ is the degree to which an innovation fits the values and experiences of potential consumers

Errors and omissions insurance is required for

a. all licensed corporations and limited liability companies b. utility companies buying right of ways c. partnerships who are buying real estate for their own account d. inactive brokers

The ________ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity

A) production B) place C) price D) distribution E) promotion