The ________ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity

Rather than storing all of its finished goods in a single location, Davis Company divides the finished goods between two warehouses. This simple risk control technique which is designed to limit losses should a warehouse fire occur is called

A) duplication. B) risk transfer. C) separation. D) loss prevention.

Principle 8, Risk and Return go hand in hand, tells us that you ________ as the length of the investment horizon ________

A) can afford to take on additional risk; increases B) can afford to take on additional risk; decreases C) cannot afford not to take on additional risk; shortens D) cannot afford to take on additional risk; increases