Which of the following riders would provide for an insured to increase the face amount of their life insurance policy without proof of insurability?

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

A. Great creative flexibility B. Ability to stimulate purchase directly through incentive to buy C. Unpaid communication seen as more credible than paid forms D. Message customization without high costs of personal selling E. All of these

Products and services are often evaluated by the size and direction of the gap between ________

A) consumer expectations and objective performance B) the target market and the income of the average consumer C) consumer expectations and product cost D) the cost of production and the price at sale E) the price of the final product and the company's marketing expenditures