___________ is a strength of direct marketing and interactive marketing in the promotion mix.
A. Great creative flexibility
B. Ability to stimulate purchase directly through incentive to buy
C. Unpaid communication seen as more credible than paid forms
D. Message customization without high costs of personal selling
E. All of these
D. Message customization without high costs of personal selling
You might also like to view...
The net present value:
A. decreases as the required rate of return increases. B. is equal to the initial investment when the internal rate of return is equal to the required return. C. method of analysis cannot be applied to mutually exclusive projects. D. is directly related to the discount rate. E. is unaffected by the timing of an investment's cash flows.
Which of the following would most likely use informal research methods to obtain marketing insights?
A) multinational firms B) pharmaceutical firms C) brick-and-mortar companies D) not-for-profit organizations E) family-owned businesses