Satisfactions can come from:
A) research studies done on the product
B) the board of directors of the company
C) any company that makes a competing product
D) the customer who buys the product
E) the salesperson who sells the product
E
Business
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Which of the following rules must be kept in mind while framing a questionnaire?
A) Use broad and loosely defined words in the questions. B) Avoid using response bands. C) Ensure that fixed responses overlap. D) Frame hypothetical questions. E) Allow for the answer "other" in fixed-response questions.
Business
Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ self-concept
A) actual B) ideal C) others' D) prohibitive E) suggestive
Business