Which of the following rules must be kept in mind while framing a questionnaire?
A) Use broad and loosely defined words in the questions.
B) Avoid using response bands.
C) Ensure that fixed responses overlap.
D) Frame hypothetical questions.
E) Allow for the answer "other" in fixed-response questions.
E
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To determine the best approach to organizing your message, which of the following is least likely to affect the choice?
A) Audience's likely reaction B) Unique circumstances of the message C) The type of message D) The amount of time available to develop the message E) Unique circumstances of the audience
A brand ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service
A) value B) personality C) trait D) character E) contact