A brand ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service

The____ _____ account is credited for the amount of accrued fees at the end of the period.

Fill in the blank(s) with the appropriate word(s).

________ methods assume that what has occurred in the past will continue to occur in the future

A) Time series B) Regression C) Quantitative D) Qualitative