By sending post purchase letters and giving guarantees on products, marketing managers can help reduce ___

a. Cognitive dissonance
b. Internal stimuli
c. Selective exposure
d. Want-not gap

Ans: a. Cognitive dissonance

Business

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The process by which children learn how to save money and use a bank account is part of an overall process known as ______.

social influence social learning consumerism consumer socialization

Business

When a salesperson asks for the sale, what is he or she doing?

a. reducing cognitive dissonance b. creating long-term reciprocal arrangements c. qualifying the sale d. closing the sale

Business