By sending post purchase letters and giving guarantees on products, marketing managers can help reduce ___
a. Cognitive dissonance
b. Internal stimuli
c. Selective exposure
d. Want-not gap
Ans: a. Cognitive dissonance
Business
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The process by which children learn how to save money and use a bank account is part of an overall process known as ______.
social influence social learning consumerism consumer socialization
Business
When a salesperson asks for the sale, what is he or she doing?
a. reducing cognitive dissonance b. creating long-term reciprocal arrangements c. qualifying the sale d. closing the sale
Business