Which of the following describes the projective technique in which respondents are provided with part of a story and required to give the conclusion in their own words?

You are considering the purchase of common stock that just paid a dividend of $6.50 per share. Security analysts agree with top management in projecting steady growth of 12% in dividends and earnings over the foreseeable future

Your required rate of return for stocks of this type is 18%. How much should you expect to pay for this stock? A) $86 B) $94 C) $108 D) $121 E) $242

The local Wendy's franchise is a good corporate citizen, and the owners of that particular franchise had fostered relationships with local media contacts. What type of relationship management program focuses on developing media contacts?

A) public affairs B) issue management C) corporate relations D) media relations E) town hall forums