If a component has a relatively high probability for failure that will affect the overall function of a product, then redundancy is applied

Which of the following are considered to be "essential activities" when developing a go-to-market strategy?

a. Interest creation activities. b. Pre-purchase activities. c. Post-purchase activities. d. Only b and c above. e. all of the above.

As a part of IMC, marketers do which of the following?

A) use only one or two elements of the promotion mix at a time B) identify what information customers want and how, when, and where they want it C) focus on one-to-one marketing to the exclusion of mass marketing D) focus on increasing profit margins rather than lifetime value of a customer E) produce promotions in-house instead of using outside agencies