As a part of IMC, marketers do which of the following?
A) use only one or two elements of the promotion mix at a time
B) identify what information customers want and how, when, and where they want it
C) focus on one-to-one marketing to the exclusion of mass marketing
D) focus on increasing profit margins rather than lifetime value of a customer
E) produce promotions in-house instead of using outside agencies
B
Business
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A practice called ________ allows marketers to use online data to target ads and offers to specific customers.
A) data analytics B) online targeting C) behavioral targeting D) online listening E) social media tracking
Business
Opening questions should be used to get at the purpose of the questionnaire quickly
Indicate whether the statement is true or false
Business