The sale of blood diamonds-diamonds that are mined in a war zone and then sold to support an insurgency or warlord's activities-is an issue that Owen has long fought against. He is asked to speak at a bridal show, where he knows his audience is composed not only of brides but jewelers as well. Owen uses the opportunity to discuss how children are often used in the mining of blood diamonds. At the conclusion of his speech, Owen shows a picture of a child missing a hand and says, "Next time someone tells you a diamond cost an arm and a leg, ask yourself if there might be some truth to that. Don't support this horrific practice just so you can have something sparkly on your hand." Which type of pathos appeal is Owen using?
A. sadness
B. guilt
C. fear
D. humor
Answer: B
Communication & Mass Media
You might also like to view...
The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as
A) marketing B) relationship management C) advertising D) human relations E) integrated marketing communications
Communication & Mass Media
When someone threatens you psychologically, you react by throwing up a barrier against that threat. That barrier is known as a _______________.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media