Claire is a mentor in an after-school program and works well with her group. When she recently told several boys they needed to buckle down and complete their schoolwork, they readily obliged. This demonstrates what source of power?

A survey of consumers showed that 63 percent of consumers corporate reputation was highly affected by

A) keeping prices low. B) how well they treated employees. C) profit margins for investors. D) well-written and informative messages. E) high-profile corporate sponsorships.

The most basic way to define an audience is through ______.

A. demographics B. lifestyle C. geographics D. psychographics