A survey of consumers showed that 63 percent of consumers corporate reputation was highly affected by

A) keeping prices low.
B) how well they treated employees.
C) profit margins for investors.
D) well-written and informative messages.
E) high-profile corporate sponsorships.

Answer: B

Communication & Mass Media

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Audiovisual aids are relatively simple and require little preparation

Indicate whether the statement is true or false

Communication & Mass Media

Your textbooks guidelines for using humor in a presentation

include: a. Use religious or ethnic humor. b. Think of yourself as a comedian. c. Tease or embarrass several prominent audience members. d. Tiptoe around body functions. e. Memorize famous comedian's best jokes.

Communication & Mass Media