Cognitively complex people:

What will be an ideal response?

Tend to be flexible in interpreting complicated phenomena.

Communication & Mass Media

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One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of high elaboration, what role is speaker credibility most likely to play?

a. influence elaboration valence b. influence elaboration strength c. serve as a peripheral cue d. influence degree of elaboration

Communication & Mass Media

When adding or subtracting fractions, if the denominators are ____, simply add or subtract the ____.

A. equivalent, numerators B. equivalent, denominators C. different, numerators D. different, denominators

Communication & Mass Media