One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of high elaboration, what role is speaker credibility most likely to play?
a. influence elaboration valence
b. influence elaboration strength
c. serve as a peripheral cue
d. influence degree of elaboration
c. serve as a peripheral cue
Communication & Mass Media
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To actively listener you must only be engaged mentally
Indicate whether this statement is true or false.
Communication & Mass Media
Deal and Kennedy argued that business success could be enhanced through the development of a "strong" culture.
Answer the following statement true (T) or false (F)
Communication & Mass Media