Why is having a listening and monitoring platform key for social media professionals?

What will be an ideal response?

There are many benefits to having a program like this. It is important to know what others are saying about you (e.g., monitoring) and what are some potential opportunities and trends you can take advantage of for your brand (listening).

Communication & Mass Media

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Nicole and Blain have exchanged some hurtful email messages to one another. According to a recent study, the best way to resolve their conflict is to

a. go back over the email messages individually. b. cut off all communication for a few days. c. talk on the telephone or meet face-to-face. d. just forget what was written as email is not indicative of true feelings.

Communication & Mass Media

Jeremy's speech included the following statement: "Abstinence is the only way to have safe sex because by not having sex you are safe." Which error in reasoning did Jeremy commit?

A. non sequitur B. post hoc reasoning C. circular argument D. ignoring the question

Communication & Mass Media