Briefly explain the idea of social responsibility in marketing. Give an example of how an organization might practice social responsibility
What will be an ideal response?
According to this orientation, firms will succeed if they use socially responsible marketing activities and follow high ethical standards. The business considers society as a whole as a stakeholder, so business decisions must take the well being of society into consideration. Today, many organizations practice social responsibility by using cause marketing, raising funds for not-for-profit organizations.
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The MOST useful method of describing a subdivision parcel is probably
a. the lot and block system b. the rectangular survey system c. the metes and bounds system d. the U.S. government survey system
Explain the concept of utility in marketing and how consumers are involved in determining utility
What will be an ideal response?