Both the Bennett model of news and the Hutchins model have become obsolete due to technology-driven change, the proliferation of news sources, and audience fragmentation

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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The two licensing companies that handle most of the rights to play music for broadcast are:

a. ASCAP and Matsushita. b. BMI and Sony. c. Billboard and Time Warner. d. ASCAP and BMI.

Communication & Mass Media

According to the text, Fritz Hippler’s observation that, “People only want to see things

that they find to be agreeable” is consistent with which of the following principles of communication?

a. the principle of selective exposure b. the principle of voter volatility c. the principle of reinforcement d. the principle of conversion e. the principle of stabilization

Communication & Mass Media