In a short essay, discuss at least five elements that should be included in the research design section of the marketing research report
What will be an ideal response?
The report section on research design should specify the details of how the research was conducted. This should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling techniques, and fieldwork. These topics should be presented in a nontechnical, easy-to-understand manner. The technical details should be included in the appendix. This section of the report should justify the specific methods selected.
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Which of the following is not allowed as a deductible moving expense?
a) Traveling, including lodging, to a new home. b) In transit storage expenses for household goods and personal effects. c) Moving household goods and personal effects. d) Meal expense incurred in traveling to a new home.
Jordan's firm enters new markets by tweaking products for new customers, uses variations on a core product to stay one step ahead of the market, and creates interim solutions for industry-wide products. In other words, it pursues ________
A) disruptive technologies B) incremental innovation C) complex innovations D) discontinuous innovations E) radical innovations