What is the first step in the motivated sequence?
A) Establish need.
B) Get attention.
C) Identify solution.
D) Identify action.
Answer: B
Communication & Mass Media
You might also like to view...
An axiom of the Elaboration Likelihood Model is that it is easier to persuade one who has heard about a topic than one who has not
A. True B. False
Communication & Mass Media
Benjamin Hampton claims that Hollywood's greater film success than Europe's is explained by Hollywood's "…willingness to give the public what it was willing to pay for…." ___
Indicate whether the statement is true or false
Communication & Mass Media