An axiom of the Elaboration Likelihood Model is that it is easier to persuade one who has heard about a topic than one who has not

Margarite is giving a presentation on listening skills to a group of people who work for a large

corporation. She plans a presentation that revolves around activities that they can participate in and relates these activities to situations they encounter everyday at work. Margarite is using which of the following to make her presentation memorable? A) building in redundancy B) using adult learning principles C) reinforcing key ideas verbally D) reinforcing key ideas nonverbally

Lydia maintains her Facebook page, posting updates regularly and commenting on her friends' posts. She also IMs and e-mails the same group of friends. She maintains her most important friendships not only in person but also online. What motivates Lydia's use of communication technology?

A. interaction needs B. social skills C. need to belong D. relational wants