Sally's is a boutique bakery that specializes in cupcakes. How can Sally's create channel differentiation to stand apart from its competitors?

What will be an ideal response?

Student answers may vary.
Sally's can more effectively and efficiently design its distribution channels' coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding. It can set up an online store or undertake home deliveries.

Business

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Special-purpose payment cards issued to a company's employees to be used solely for purchasing nonstrategic materials and services up to a preset dollar limit best defines

A) purchasing cards. B) smart cards. C) mobile cards. D) desk cards.

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In strategy evaluation, a revised IFE Matrix should indicate how effective a firm's strategies have been in response to key opportunities and threats

Indicate whether the statement is true or false

Business