In an annual report, who writes the letter to shareholders and what purpose is served by the letter?
What will be an ideal response?
The letter to shareholders is written by a firm's chief executive officer or board chair and is usually fairly brief (a few pages). It describes how the firm performed during the past year and what goals or strategy management has set for the upcoming year. It may also include additional insights in terms of the firm's achievements and challenges.
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After composing a draft message, edit and review the e-mail for:
a. Clarity and conciseness b. Proper spelling and grammar c. Professional presentation d. None of the above
In which of the following does a company with an established brand "rent" that brand to other companies, allowing them to use its logo on their products and in their advertising and promotional events?
A) co-branding B) sponsorship C) tie-ins D) co-marketing E) licensing