In which of the following does a company with an established brand "rent" that brand to other companies, allowing them to use its logo on their products and in their advertising and promotional events?
A) co-branding
B) sponsorship
C) tie-ins
D) co-marketing
E) licensing
E
Business
You might also like to view...
Reducing the price by unbundling some items is an effective technique a salesperson can use with a buyer who uses which of the following tactics?
A) budget limitation tactic B) take-it-or-leave-it tactic C) let-us-split-the-difference tactic D) "if...then" tactic E) "sell low now, make profits later" tactic
Business
The iTunes Music Sharing inbound service is port number ________ .
A) ?5297 ? B) ?3031 ? C) ?3869 ? D) ?5298
Business