When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A) Place additional promotions on smartphone apps
B) Use Facebook ads
C) Keep promotional messages interactive
D) Keep promotional messages fast and straightforward
E) Include several embedded links within the website
Answer: D
Explanation: D) If you are involved with creating mobile marketing or sales messages, keep two essential points in mind. First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.
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The value of work completed for an activity is determined by which of the following?
A) budgeted cost - actual cost B) actual cost divided by budgeted cost C) percentage of work completed multiplied by actual activity cost D) percentage of work completed multiplied by budgeted activity cost E) activity difference divided by budgeted cost
Donna, age 50, is single and earns $40,000 annually. She is covered under her employer's retirement plan. Donna would like to start a traditional IRA and contribute $4,000 this year
Which of the following describes her ability to establish a traditional IRA and the tax treatment of her contribution? A) Her contribution is fully tax deductible. B) Her contribution is partially tax deductible. C) No portion of the contribution is tax deductible. D) Donna is not eligible to establish a traditional IRA, so no contribution can be made.