In the communications process in advertising, during the _____ stage, a consumer takes certain actions to respond to a decoded message.

Reliability is the physical aspect of the service that we can see and with which we interact.

a. true b. false

LookGood, Inc. has just announced the bad news that its earnings have dropped by 30 percent. In fact, its investors had anticipated even worse results (a decrease of 40 percent). As a result, LookGood's stock price:

A) Remains the same. B) Increases. C) Decreases. D) Follows a random walk as usual.