Which of the following is NOT one of the four customer tiers discussed by Zeithaml, Rust, and Lemon?

The cash debt coverage ratio is computed by dividing net cash provided by operating activities by

a. average long-term liabilities. b. average total liabilities. c. ending long-term liabilities. d. ending total liabilities.

The key to a successful action phase in the AIDA model is

A) getting readers to change their minds. B) increasing the audience's awareness of your product or service. C) making the action you propose simple and easy. D) creating a win-lose situation, with you as the winner. E) reproaching the audience for not taking action sooner.