A characteristic of a ________ unit is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company

The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee

A) customer marketing research firms B) internal marketing insights departments C) qualitative marketing intelligence agencies D) syndicated-service research firms E) specialty-line marketing research firms

To decrease the possibility of one's job being outsourced, the worker should

A) emphasize relationship building in his or her position. B) agree not to ask for salary increases for three years. C) perform strictly technical work. D) find a job where being physically present is not so important.