The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee
A) customer marketing research firms
B) internal marketing insights departments
C) qualitative marketing intelligence agencies
D) syndicated-service research firms
E) specialty-line marketing research firms
D
You might also like to view...
After successfully exporting its products through export merchants, Boyes Inc decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities
Boyes Inc is most likely using ________. A) foreign-based distributors or agents B) a domestic-based export department C) export merchants in foreign countries D) export-management companies E) traveling export sales representatives
A(n) ________ is a specially designated and controlled geographical area in which imported or exported goods receive preferential tariff treatment
A) economic union B) customs union C) free trade zone D) free trade area