Within the context of the model of consumer decision making, a firm's ________ activities are a direct attempt to reach, inform, and persuade consumers to buy and use its products

A manufacturing firm in the Beverages sector wants data pertaining to its nutritious drink, Health-O. A relevant market analysis study would involve all of the following, EXCEPT:

a. talking to dieticians and experts in the field of nutrition. b. analyzing information available on national databases. c. looking for "tweets" or "threads" in websites relating to health drinks and dieting, and analyzing them. d. taking a survey on the 'Significance of Health drinks in daily diet'. e. looking for information in an investor's business daily magazine.

One of the measures of online word of mouth at DuPont was the effort's ________, or how fast it spread

A) authority B) speed C) relevance D) scale E) sustainability