A manufacturing firm in the Beverages sector wants data pertaining to its nutritious drink, Health-O. A relevant market analysis study would involve all of the following, EXCEPT:
a. talking to dieticians and experts in the field of nutrition.
b. analyzing information available on national databases.
c. looking for "tweets" or "threads" in websites relating to health drinks and dieting, and analyzing them.
d. taking a survey on the 'Significance of Health drinks in daily diet'.
e. looking for information in an investor's business daily magazine.
Answer: e. looking for information in an investor's business daily magazine.
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Family is one of the ________ factors that influence consumer behavior
A) regional B) social C) personal D) psychological E) business
Which of the following statements regarding the income statement is NOT CORRECT?
A) The income statement shows the flow of earnings and expenses generated by the firm between two dates. B) The income statement shows the earnings and expenses at a given point in time. C) The last or"bottom" line of the income statement shows the firm's net income. D) The first line of an income statement lists the revenues from the sales of products or services.