To maintain discipline or enforce rules, you should use coercive power

Reverse innovation begins by identifying new product benefits

Indicate whether the statement is true or false

A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer

If the retention cost per customer is $200, calculate the marketing administration cost of the company. A) $126 million B) $98 million C) $79 million D) $38 million E) $53 million